So what do you do?
Step 1
Edit the instanceconfig.xml file. Typically, this file is located in the following directory: <OBIEE11g_install>\instances\instance1\config\OracleBIPresentationServicesComponent\coreapplication_obips1If you are running a load balanced environment please make sure all environments have the same settings (or share the same settings) or you'll be forever chasing down 'weird' customer experiences.
Step 2
There are parts of the instanceconfig.xml you cannot edit directly and those sections will be marked as only being updateable via Oracle Enterprise Manager. The parts we can edit I have marked in bold.<Views>
<Pivot>
<!--This Configuration setting is managed by Oracle Enterprise Manager Fusion Middleware Control-->
<DefaultRowsDisplayedInDelivery>75</DefaultRowsDisplayedInDelivery>
<!--This Configuration setting is managed by Oracle Enterprise Manager Fusion Middleware Control-->
<DefaultRowsDisplayedInDownload>2500</DefaultRowsDisplayedInDownload>
<!--This Configuration setting is managed by Oracle Enterprise Manager Fusion Middleware Control-->
<DisableAutoPreview>false</DisableAutoPreview>
<MaxCells>10000000</MaxCells>
<MaxVisibleColumns>1000</MaxVisibleColumns>
<MaxVisiblePages>1000</MaxVisiblePages>
<MaxVisibleRows>10000</MaxVisibleRows>
<MaxVisibleSections>25000</MaxVisibleSections>
<DefaultRowsDisplayed>128000</DefaultRowsDisplayed>
</Pivot>
<Table>
<!--This Configuration setting is managed by Oracle Enterprise Manager Fusion Middleware Control-->
<DefaultRowsDisplayedInDelivery>75</DefaultRowsDisplayedInDelivery>
<!--This Configuration setting is managed by Oracle Enterprise Manager Fusion Middleware Control-->
<DefaultRowsDisplayedInDownload>2500</DefaultRowsDisplayedInDownload>
<MaxVisiblePages>1000</MaxVisiblePages>
<MaxVisibleRows>10000</MaxVisibleRows>
<MaxVisibleSections>2000</MaxVisibleSections>
<DefaultRowsDisplayed>64000</DefaultRowsDisplayed>
<MaxCells>10000000</MaxCells>
</Table>
</Views>
Note that the value you choose for <MaxCells> should never be more than <MaxVisibleColumns> * <MaxVisibleRows>.
In the case above <MaxVisibleColumns>1000</MaxVisibleColumns> * <MaxVisibleRows>10000</MaxVisibleRows> = <MaxCells>10000000</MaxCells>
Please restart all presentation services to pick up the new settings.