How does location impact your business? Do you know, or are you just guessing?

"They" say that 80% of all business data can be mapped to a particular location or at least a geographic area, yet most BI platforms have only limited capabilities for location-based visualization and analysis. Although some have made the argument that location no longer matters in the digital world, I think those who make this argument are missing the point. After all, customers, potential customers, employees, and other corporate resources all exist someWHERE in space. Why is this aspect of business analytics so often ignored in the major platforms?

I will be presenting some of what we've been doing at the OBIEE seminar in London in November